Vinod Intelligent Cookware launches a digital shopfront in partnership with Waangoo to deliver premium kitchenware to Singapore and beyond. This marks the brand’s official entry and expansion into Southeast Asia.

Vinod Intelligent Cookware, a high-end kitchenware manufacturer from India, is officially launching its wares in Singapore, marking a daring entry into the Southeast Asian market. Through a strategic agreement with Waangoo, Singapore’s top grocery delivery app, the firm is expanding its trusted cookware to over 50,000 homes throughout the region as part of its continuous global growth strategy.

The collaboration begins with a special digital shopfront for Vinod Cookware on the Waangoo platform, featuring the top 100 best-selling items from the brand. High-performance pressure cookers, platinum triply, and premium stainless steel cookware are all part of the range. With an initial focus on the Indian diaspora in Singapore, this collaboration makes use of Waangoo’s vast distribution network and digital ecosystem to reach a specific demographic before branching out to more general local audiences.

Vinod Brilliant Cookware is holding the “Vinod Cookware Festival” as part of their month-long launch campaign. This event features flash sales, special promotions, and a “Cook with Vinod” challenge. Additionally, customers will take advantage of special events like Mother’s Day Gifting Week and bundle offers, which will be the brand’s first significant entry into the Southeast Asian market.

“Waangoo was the perfect partner to assist us in delivering our long-lasting, high-performance cookware to homes throughout Singapore because of their well-established logistics and customer-first philosophy. We are excited to present Vinod Intelligent Cookware to a new market and anticipate growing throughout Southeast Asia,” stated Sunil Agarwal, Vinod Cookware India Private Limited’s managing director.