Vinod Cookware

Celebrity MasterChef and Vinod Cookware Collaborate to Promote Culinary Excellence

Vinod Cookware teams up with Celebrity MasterChef Sabki Seeti Bajegi! on Sony Entertainment Television and SonyLIV to feature its premium, reliable products. Celebrity contestants will use Vinod’s innovative cookware in intense cooking challenges. This collaboration celebrates culinary talent and motivates aspiring chefs across India.

Renowned premium cookware brand Vinod Intelligent Cookware is thrilled to announce that it will be a co-powered sponsor on Sony Entertainment Television and a partner on SonyLIV for the upcoming season of Celebrity MasterChef. 

Celebrity MasterChef: Sabki Seeti Bajegi!, the eagerly anticipated season, debuted on January 27, 2025, hosted by Bollywood’s Farah Khan and evaluated by famous chefs Vikas Khanna and Ranveer Brar blends entertainment with culinary skills. and will stream on SonyLIV and air on Sony Entertainment Television Monday through Friday at 8:00 PM. Celebrity contestants like Usha Nadkarni, Gaurav Khanna, Dipika Kakar Ibrahim, Tejaswi Prakash, Chandan Prabhakar, Archana Gautam, Nikki Tamboli, Rajiv Adatia, Abhijeet Sawant, Faisal Shaikh, and Kabita Singh will use Vinod Cookware’s cutting-edge and contemporary products as part of this partnership. 

Both professional and home cooks will enjoy the season’s star-studded events and intense cooking challenges. With branded utensil racks, product displays, and mentions skilfully woven into the episodes, Vinod Intelligent Cookware will have prominent visibility throughout the show on Sony TV and SonyLIV, reaching millions of viewers and demonstrating its high-end cookware in authentic cooking situations. “This is our second collaboration with MasterChef India, and we can’t wait to introduce our cookware to millions of homes,” Vinod Cookware Managing Director Sunil Agarwal stated.

Sony Pictures Networks India’s Head of Ad Sales, Sandeep Mehrotra, continued, “We are excited to collaborate with Vinod Cookware as Celebrity MasterChef – Sabki Seeti Bajegi! is expected to be considerably more thrilling. Their brand integration attracts our viewers on digital and TV platforms and improves the show. The collaboration between Vinod Intelligent Cookware and Celebrity MasterChef presents a fantastic chance to highlight the company’s commitment to quality, innovation, and dependability. Its reputation as the preferred cookware brand for both professionals and culinary aficionados is further cemented by this partnership, which increases its visibility on Sony Entertainment Television and SonyLIV.

About India Private Limited’s Vinod Cookware

Vinod Cookware, a pioneer in high-end stainless steel cookware, was established in 1962 by Rajeram Agarwal. The firm, which began by specialising in stainless-steel bowls and dishes, went worldwide in 1990 and currently sells over 400 items, including the widest selection of sanitary stainless steel pressure cookers in India. Vinod has received recognition for its dedication to quality and innovation, including the Best of Bharat Award 2022 and the top rank for Non-Stick Dosa.

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